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07 August 2011 @ 08:25 am
Bitch, please!  
You want one? Or maybe a Raging Bitch? Or a Trashy Blonde? Why not try it Doggie Style?

Beer. That's what this is about. American breweries such as Three Floyds, Flying Dog and the Scottish brewery Brewdog have all released beers with these titles. I am not happy about it. At first I didn't react but when I heard the 'I'm gonna get me a Trashy Blonde, huhuhu', it gave me this uncomfortable twinge and something clicked.

Sure, claim the names and defuse them. But this is not name-claiming, this is approving of misogyni. Flying Dog promotes their beverage Raging Bitch as such: "...and once you let a Bitch out of its cage, there's no controlling it."
Brewdog is no better. Trashy Blonde: "This trashy blonde is going to get you into a lot of trouble." What?
I may be oversensitive, but I really don't approve of this.

I'm sure these are fine, upstanding firms all of them. What I don't understand, or approve of, is the sexual slurs and the names. These make is very obvious which audience the firms are aiming for. Since I got both picky and irritated over  this, I trawled through their websites. I'm not sure what to think about them. Why do you spoil a perfectly fine description of a beer by ending it like Brewdog does? Is this the only way to get it sold?

After the last few years of growing  beer hype I would have thought that beer was something that 'both' men and women could enjoy. I'm not so certain about that after seeing this. I for one will not buy a beverage called Raging Bitch. Yes, I know, a bitch is originally a female dog. That doesn't matter concidering the way and in which contexts it is used these days. Again, I may be oversensitive. But I can't help but read 'woman' instead of bitch here. The concept of trashy blondes holds a lot of silent facts. Blondes have more fun (Ha!) Blondes are easy. (Haha!) Blondes are stupid. (Ha! again) Are any of these true? I shouldn't think so.

This is not ok on any level. This is objectifying women. Women  are reduced to nothing but a side dish on par with the bowl of pretzels. 
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(Deleted comment)
Vesta: sincity1biggelois on August 7th, 2011 04:39 pm (UTC)
I'm thinking about it. Idiotic is the word.
(Deleted comment)
Vesta: sincity1biggelois on August 8th, 2011 06:40 pm (UTC)
You know, I actually did. I sent edited comments to all three of the breweries. I'll let the world know if I get any responses.
Inya: Grotesque Huh?inyadreems on August 8th, 2011 09:15 pm (UTC)
Good for you. I was going to suggest that. Otherwise, they just don't get that it's not okay.
Vesta: Dean7biggelois on August 9th, 2011 06:28 am (UTC)
Mm, I doubt that I'll get any response though. I'm probably just seen as another Raging Bitch, or something.
Lady Dracelady_drace on August 7th, 2011 10:57 am (UTC)
Wow, that would annoy me as well.

A few years ago, a Danish company launched a string a commercials playing on the "beer is for men" idea by making all women look whiny, manipulative and mean. I was very unhappy and thankfully they soon stopped the commercials due to oressure from the public.

As much as I hated the commercials, I loved what it did for the public. We actually reacted to it and that made me happy.
Vesta: sincity1biggelois on August 7th, 2011 04:41 pm (UTC)
I think it's frightening that it seems to be so ok to degrade women and it's seen as cool. These breweries the hottest on the market right now.

Beer commercials, there has to be a special hell for them.
Veronica Richveronica_rich on August 7th, 2011 07:33 pm (UTC)
My favorite craft beer is called Arrogant Bastard and there's a devil on the label. Beer names ought to be in good fun - but they also ought to be balanced out to insult a broader span of people. If you're going to have a Trashy Blonde, why not Dickhead Red?
Vesta: sincity1biggelois on August 8th, 2011 06:44 pm (UTC)
My reaction comes mainly from me stumbling into the pub for a drink and ending up next to a table with young fellas. The things they got into about bitches and blondes in connection with their beer were 'somewhat' disturbing.

Dickhead Red. That is awesome. I ran it by hubby who did not see the fun in it at all.